Who's Your Ideal?

The ideal real estate agent is loyal, strong, cheerful and brave. No, wait, the ideal agent works full time, does open houses and goes door-knocking for fun. Scratch that, the ideal agent should buy 1000s of leads and make calls 12 hours a day to cherry pick buyers, all while frenetically cultivating his 100s of Facebook friends. And of course there are the myriad of personality traits an agent should possess: tenacious, patient, resilient, calm, orderly, creative, tech-savvy, relaxed, hyper-attentive.?

There sure is a lot of self-loathing and condemnation to go around. Even an hour on ActiveRain or on Facebook can be an onslaught of calls for more education, more supervision, more consciousness raising. But in my opinion, it's easy to insist that we raise the bar but really hard to describe how we should go about it.?

We better figure out where we want to end up while we're calling for revolution.?To do that, my friends, we have to do a much better job of describing what an agent should "do", what skills they should have, what personality attributes are necessary to succeed in our business??

More thoughtful recruiting, hiring and training could reduce some of the churn in brokerages.?After all, an agent who sold copiers to small businesses may need less training on sales and more training on technology. The newly-licensed computer programmer might be a whiz at creating a lead generation program but have no idea how to convert leads into client opportunities.?

Once you get past "serve the client" and "follow license law"?the paths skew off in a million directions on the profile of a great agent.?Education requirements vary tremendously from state-to-state. Some brokers provide extensive training programs, and of course there's the unending parade of (often expensive) seminars and workshops.

Of course no one agent will ever be perfect, but what do you think?is the profile and skill set of the ideal agent??Can you rank the attributes? And how do we line up education and training to fill the gaps?

Be detailed, be precise. Thank you for sharing your opinions.

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This post was written by Leslie Ebersole of Baird & Warner Real Estate.
Use or reproduction of the material published on this site is expressly prohibited
without the express written permission of the author.

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My Email leslie.ebersole@bairdwarner.com

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Source: http://activerain.com/blogsview/3489847/who-s-your-ideal-

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