Marketing Real Estate Businesses Online | Entrepreneurs Discuss

This is a guest post from?Andrew Handley

If you are serious about improving your real estate business, you need to focus on marketing your business. While many real estate agents shy away from some marketing methods because they feel it costs too much money, the truth of the matter is that marketing your real estate business does not need to break your budget. There are plenty of great do-it-yourself marketing methods out there that you can use to advertise your real estate business.

Email Marketing

Email marketing is one of the best marketing methods a real estate agent can use. With many different email marketing programs available these days, real estate agents have a wide selection of platforms at their disposal. Most of these platforms enable you to create a marketing campaign and let it run on autopilot, sending out emails at predetermined intervals. When you utilize this marketing method, you are able to see excellent returns on your investment as email marketing can be very affordable.

If you do not have your own email list to market to, you can either purchase an email list from a vendor or create your own by giving away a free product such as an e-book. By creating an e-book that is full of information home buyers and sellers will find interesting, you can ask people to give you their email address in exchange for the e-book. This is an excellent way to gather a lot of email addresses to plug into your email marketing campaign.

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Social Media Websites

Using social media is another way you can market your real estate business very easily all by yourself. Regularly updating your Facebook and Twitter accounts is an excellent way to keep your clients up to date with what is going on in your local community in regards to the real estate market. Since it only takes a few minutes to update both of these accounts, this is something you can do yourself on a daily basis. Just remember to post high quality, useful information to your social media accounts so your followers will enjoy what you are posting and will share the information with their friends and family who may also be looking for a new home.

Keyword Research

If you are not utilizing Internet search engines as a part of your marketing efforts, you are missing out on the opportunity to attract a large number of new clients. However, when creating a blog or website that will be used to gather the contact information of new clients, you will need to first focus on the keywords you are going to target with your online marketing campaign.

If you only work in a certain part of town, you will want to focus on keywords that are specific to your area. Also, targeting keywords that home buyers and sellers are entering into the search engines will allow you to attract these types of Internet users to your website. Doing your keyword research at the beginning of your online marketing campaign will help you tailor your website and blog for these keywords, increasing your chances of being found in the search engines whenever someone searches for these terms.

Many real estate agents do not market their business as much as they should because they feel it is too expensive. While some marketing is expensive, there are several do-it-yourself marketing tricks out there that you can use to help grow your business without breaking the bank such as email marketing, social media marketing, and quality keyword research.

Andrew Handley is covering the topics of real estate and internet marketing, with special regards to the DIY mindset, taking a break from the usual house and elevator maintenance and repair.

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Source: http://www.entrepreneursdiscuss.com/ideas-for-marketing-real-estate-businesses-online.php

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